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1. Ranking in YouTube

As you may or may not be aware, YouTube is the 2nd largest search engine behind Google. Those businesses using online video are going to want to maximize their YouTube efforts by employing some easy strategies to gain more visibility.

A few tips:

- An accurate and descriptive title
- Make sure your description is just that - descriptive. It should be accurate and unique, and use complete sentences.
- Descriptive keyword tags
- Avoid keyword stuffing

2. Ranking in Google Image Search

One in five searches are image searches, and that alt tags and file name optimization are key.

- Add images to your Google Local Business profile
- Enable Google Image Labeler in your Google Webmaster Tools account.
- Add images to local business citation sources.
- Add images to blog posts or news articles for syndication in Google news.

3. Ranking in Google News

News page views are up to trillions monthly. More and more people are getting their news online.

- Only indexes articles three days old or less
- Only indexes it once
- Read Google News Help for Publishers
- Google News XML Sitemap and monitor it
- Section names (keywords in News XML Sitemaps)
- Host “most popular” and “breaking news” sections on your site
- Sub-headlines or beginning of article copy is pulled in as Meta description

4. Ranking in Google Blog Search

Here are the positive and negative things that can have an affect on your Google Blog Search Rankings.

Among the positives:

- Number of RSS subscriptions
- Clicks on SERP post links
- Blogrolls
- number of “high quality” blogrolls the blog is in
- ability for visitors to tag posts
- whether or not people are tagging them
- References to the blog by sources other than blogs
- Pagerank

Some negatives ones include:

- if posts come in short bursts or predictable intervals
- if post content differs from feed version
- If content includes a lot of spammy words
- duplicate content
- if posts are the same size
- Link distribution
- If posts mostly link to one site